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Curriculum Vitae

Marketing executive with in-depth knowledge in communications and brand management; 20 years management experience in international B2B companies (Sustainability SaaS & Consulting, Electronics, Chemical, Automotive), in both startup-type companies and large corporations.
Having spent the last 6 years of my career in the field of sustainability / ESG, this has changed my way of looking at the world.
 

  • Managing teams internationally and in matrix organizations

  • Driving change and growth

  • Exceling in cross-channel content marketing and storytelling

  • Developing global marketing and communications strategies and ensures efficient local execution

  • Leading the creation of international marketing campaigns and their implementation using various communications channels (traditional and digital)

  • With extensive know-how in digital and inbound marketing and focused on measurable results

  • With comprehensive knowledge of strategic brand management and positioning (value proposition, corporate identity)

  • Experienced in overall company leadership and cross functional decision making, change management processes with intensive communications activities

  • With a holistic view of the disciplines of corporate communications, marketing, HR and IT

  • Fluent in German (mother tongue), English (working language) and French (family language)

  • Education: MSc Business Management with focus on International Marketing

Professional experience

September 2022 - present

Jan 2020 - August 2022

Nov 2017 - Dez 2019

Nov 2012 - Okt 2017

Sept 2004 - Okt 2012

Apr 1997 - Aug 2004

​Head of Marketing for Enterprise Technology (ADEC Innovations)

  • In charge of all marketing activities of the Enterprise Technology division, built up the global marketing team for Enterprise Technology

  • Leading the Marketing Services Team (Digital Marketing, Creative Design) in Manila (temporary, after restructuring)

  • In charge of analyst relations and corporate web presence

  • Launched the first ADEC website across all brands and services in 2023: marketplace.adec-innovations.com, currently 14,000 visitors / month

​Senior Director, Brand & Communications (Sphera Solutions /ESG solutions)

  • In charge of corporate communications globally: PR strategy and management of global PR agency; social media strategy and implementation; content creation / storytelling

    • Launched thought leadership website sphera.com/spark and reached 100,000 visitors after 3 months

    • Increased number of social media followers by 25 % within 12 months

  • In addition: Leading the Stuttgart office with >100 colleagues as ‘site lead’: facility management, front office, employee motivation, covid-19 measures and communication

    • Won a ‚Spherion Award‘ for integration activities (2020) and ‚Super Spherion Site Award‘ 2021 for the work during the pandemic

VP Marketing (thinkstep / sustainability software and consulting services)

  • Planning and implementation of all marketing activities globally: website, social, events, PR, collateral, product marketing

    • Built up team of highly committed individuals within 6 months

    • Launched an awareness campaign based on a content strategy with focus on client centric storytelling, resulting in 3x higher lead numbers after 6 months.

    • Increased sales pipeline by an average of 25% through significantly improved lead generation and lead quality

    • Introduced consistent client satisfaction (NPS) surveys and their monitoring

    • Participated in exit preparations
       

***End of 2019, thinkstep was acquired by Sphera Solutions.***

Head of Global Marketing Communications (Pentair / Electronics packaging)

  • Responsible for all brand Schroff marketing communications

    • Restrutured team from specialists to campaign managers

    • Increased number of website visitors (+15%) and web requests (+20%) within 2 years, by implementing SEO, SEA and inbound campaigns

    • Realigned focus of marketing activities from traditional to digital by implementing marketing automation and corresponding metrics

Various positions in Switzerland

  • Various marketing functions (Nova Chemicals, Bombardier Recreational Vehicles)

  • Birth of our three boys
  • "Birth" of "Fenwyn"​

Various positions at Daimler

  • Senior Manager Change Support & Communications

  • Senior Manager Market Image

  • Manager Tradeshow and Exhibitions 

  • International Trainee Program

Education

1992 - 1997

1992 and 1994

International Business Studies at University for Applied Sciences in Reutlingen, Germany   

  • Exchange semester at the Ecole Supérieure de Commerce Extérieur (E.S.C.E.) in Paris, France.

  • Internship in hotel industry (French West Indies) and with Bosch (Spain), final thesis with Mercedes-Benz in Madrid 

  • ​Degree: MSc Business Management

Customer Service Agent (British Airways)                         

  • Part-time during studies

  • Training at British Airways HQ in London, UK

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